Every year, Americans spend over $700 billion on prescription drugs. But here’s the twist: 90% of the pills, inhalers, and injections filled at pharmacies aren’t the expensive brand-name versions. They’re generics. And that one fact is saving the U.S. healthcare system nearly half a trillion dollars annually.
How generics cut $482 billion in 2024
In 2024, generic drugs accounted for 3.9 billion prescriptions - that’s 9 out of every 10 prescriptions filled. Yet they made up only 12% of total drug spending. Meanwhile, brand-name drugs, which made up just 10% of prescriptions, ate up 88% of the $798 billion spent on prescriptions. The math is simple: if generics cost 12% of what brand drugs do, but make up 90% of use, they’re the reason total drug spending didn’t explode. The numbers come from the 2025 Generic & Biosimilar Medicines Savings Report by the Association for Accessible Medicines and IQVIA. They show that in 2024 alone, generics saved the system $482 billion. That’s up from $445 billion in 2023. To put that in perspective, that’s more than the entire annual GDP of countries like Sweden or the Netherlands. This isn’t a fluke. Since 2016, generics have consistently made up 90% of prescriptions. But their share of spending has dropped from 27% to 12%. That means even as more people use generics, the cost per prescription keeps falling. Why? Because manufacturers compete fiercely on price. Once a patent expires, multiple companies can make the same drug. Prices drop fast - often by 80% to 90% within months.The biosimilar revolution
Biosimilars are the next wave. These aren’t just chemical copies like traditional generics - they’re complex biological drugs made from living cells. Think insulin, rheumatoid arthritis treatments, or cancer drugs. They used to cost $100,000 a year. Now, biosimilars are entering the market at 80% less. Humira, the top-selling drug in U.S. history, cost over $7,000 per month. When its first biosimilars hit the market in 2023, prices dropped. By 2024, private-label strategies pushed biosimilar adoption from 3% to 28%. That shift saved health plans billions. The same is happening with Stelara, a $6 billion biologic. Seven biosimilars are now approved - and each is priced at less than 20% of the original. Since 2015, biosimilars have enabled over 460 million extra days of therapy. That means patients who couldn’t afford the brand drug are now getting treatment. The IQVIA Institute estimates biosimilars could reduce U.S. drug spending by 15-18% by 2030 if adoption continues.Why brand drugs cost so much
Brand-name drugs aren’t expensive because they’re better. They’re expensive because they’re protected. Big Pharma spends an average of $1.2 billion per year on “pay-for-delay” deals. These are secret agreements where brand manufacturers pay generic makers to delay launching cheaper versions. The Federal Trade Commission has called these practices anti-competitive. One example: Eli Lilly held back generic insulin for years, keeping prices near $275 per vial. When public pressure and Medicare negotiations kicked in, they dropped it to $25. Americans pay more than three times what patients in other OECD countries pay for the same brand-name drugs. The White House’s 2025 Most-Favored-Nation initiative targeted this. Eli Lilly and Novo Nordisk agreed to cut Ozempic from $1,000 to $350 and Wegovy from $1,350 to $350. That’s still high - but it’s a sign that policy can force change.
What’s broken - and what’s at risk
The biggest threat to future savings? A biosimilar void. Ninety percent of biologics set to lose patent protection in the next 10 years have zero biosimilars in development. That’s $234 billion in potential savings sitting idle. Why? Because developing biosimilars is expensive, complex, and risky. It takes 7-10 years and over $100 million per product. Companies wait until patents expire - but then face legal battles and slow regulatory approval. Even when biosimilars are approved, health plans and pharmacies often don’t push them. Some PBM contracts still favor brand drugs. Others don’t reimburse providers fairly for switching patients. PwC recommends three fixes: streamline prior authorization, pay biosimilars the same as brands, and build infrastructure to support patient transitions.Real people, real savings
Behind every number is a patient. One Reddit user wrote: “Switching from brand albuterol to generic saved me $300 a month. I was skipping doses. Now I can breathe.” Another said: “My insulin co-pay went from $120 to $35. I didn’t have to choose between meds and groceries.” GoodRx’s 2025 report found 1 in 12 Americans have medical debt from prescription costs. For seniors on Medicare, over 99% of those hitting catastrophic coverage - the point where out-of-pocket costs spike - are using brand-name drugs. That’s not because generics don’t work. It’s because they’re not being offered.